Enter a new market with a GTM plan built for it, not adapted from another one.
A strong product in your home market does not guarantee a clear path to buyers elsewhere. We help IT services, software and technology companies define who to target, how to position and how to approach outbound before spending heavily on expansion into the US, Europe, APAC, MENA, Africa or LATAM.
- Market prioritization
- ICP adaptation
- Regional positioning
- Outbound approach
- Initial GTM plan
Illustrative example. Every engagement starts with your own reading.
How do I enter a new international market as a B2B technology company?
Start by re-testing your ICP and positioning against the new market's buyer expectations, then prioritize a narrow set of segments before building an outbound approach, rather than broadly outreaching from day one. The same framework applies whether the target market is the US, Europe, APAC, MENA, Africa or LATAM.
What market-entry work covers.
Same core framework for every region, US, Europe, APAC, MENA, Africa and LATAM, adapted to that market's buyer expectations, procurement norms and competitive landscape.
- Market prioritization
- ICP adaptation
- Regional positioning
- Outbound approach
- Initial GTM plan
Who this is for.
Proven elsewhere, new to the US
You have paying customers and case studies outside the US but limited pipeline inside it.
Early outbound tests underperforming
Initial US outbound has been sent, but response and meeting quality are well below your other markets.
Planning US investment
You're about to hire US-based sales or SDR capacity and want the GTM foundation set first.
Often paired with US market entry.
Weighing a US expansion?
The GTM Diagnostic can be scoped specifically around US market-entry readiness.
US market entry FAQ
Which markets do you cover for market entry?
We work with B2B technology companies entering any new region, most commonly the US, but also Europe, APAC, the Middle East (MENA), Africa and LATAM. The framework is the same: market prioritization, ICP adaptation, regional positioning and an initial outbound approach.
How is market entry different from our existing GTM strategy?
Buyer expectations, competitive framing, procurement norms and channel effectiveness often differ meaningfully between regions. A GTM approach that works in your home market rarely transfers unchanged into a new one.
Do you help with legal or operational entry (entity setup, hiring)?
No, that work sits outside our scope. We focus specifically on the GTM side: who to target, how to position, and how to approach outbound in the new market.
How long does a market-entry engagement take?
Timelines vary by scope, but most engagements move from initial diagnosis to a documented GTM plan within four to six weeks.