A structured audit of your existing outbound program.
For teams with a reasonably settled ICP and positioning who need to know, specifically, why the outbound program itself is underperforming: targeting, messaging, sequencing, channel mix or infrastructure.
- Account & persona targeting
- Messaging & sequencing
- Channel mix
- Deliverability & domain health
- Data quality
Illustrative example. Every engagement starts with your own reading.
What does an outbound audit include?
A review of account targeting, persona selection, messaging, sequence and channel structure, and infrastructure: deliverability, domain health and data quality.
- Account and persona targeting
- Messaging and sequence structure
- Channel mix (email, phone, LinkedIn)
- Sending infrastructure and deliverability
- Data quality and enrichment sources
- Reply handling and qualification criteria
- A written diagnosis of what is limiting performance
- A prioritized list of fixes, ordered by expected impact
- A view on whether the constraint is strategic or operational
- A recommendation on next steps, including whether a full GTM Diagnostic is warranted
Not sure an audit is the right starting point?
If ICP or positioning is also in question, the GTM Diagnostic covers more ground in one session.
Outbound audit FAQ
What does an outbound audit include?
A structured review of account targeting, persona selection, messaging, sequence and channel structure, and infrastructure (deliverability, domain health and data quality) to identify which layer is limiting results.
How is the outbound audit different from the GTM Diagnostic?
The GTM Diagnostic covers the full motion: ICP, positioning, targeting, messaging, infrastructure and execution. The outbound audit is a narrower review focused specifically on the outbound program itself, for teams who already have ICP and positioning settled.
What do I get at the end?
A written breakdown of what is working, what is not, and a prioritized list of fixes, ordered by expected impact rather than by what is easiest to implement.
Do you need access to our sending tools and CRM?
Read-only access to sequence templates, recent send data and reply patterns is enough for most audits; full CRM access is not required.